Hello San Diego
All that sunshine and cars on the road combine to make San Diego the prime market for fleet wrap vehicles. Whenever your fleet vehicles are making their rounds they’ll be pulling double duty as successful mobile billboards!
Meanwhile, if you’re NOT adding vehicle wraps to your fleet, you could be losing out on a valuable opportunity to create brand recognition and market your business to potential customers throughout the San Diego metro area.
Our expertly installed vehicle wraps look great, last well, and will turn your fleet vehicles into valuable marketing tools. You don’t want to miss out!
Car Wrap vs. Paint – Which to Choose?
Vehicle wraps offer a few key benefits compared to painting, such as lower costs and better quality, just to start. Vehicle wraps have so many other advantages that make them an ideal choice for car owners and fleet managers alike, whether you’re looking to save money or showcase a one-of-a-kind design.
Along with choosing wraps for their better quality, the affordable price tag is likely to sway you, as well. High-quality vehicle wraps provide an attractive finish for a reasonable cost, much lower than what you’d pay for a premium paint job.
Generally, paint jobs range between $3,000 and $10,000. Alternatively, car wraps typically cost $2,500 to $5,000, depending on vehicle size and customizations. And a low-cost paint job may not last as long as a vinyl wrap, and the repair costs can add up.
But the biggest factor, especially for fleet vehicles, is the flexibility of car wrapping. When you want or need to change the look of your car, vehicle wraps have a distinct edge over paint jobs.
If you choose to paint your car, you will need to repaint the entire vehicle to get a new look. Not to mention it’s often difficult and expensive to capture specific designs or effects -like your business logo- with paint.
Meanwhile with car wraps, unlike paint, you can easily swap out older vehicle wraps for new ones. This allows you to update your branding or style as needed on your fleet vehicles. Simply peel off the older wrap and apply a new one!
Why vehicle wrap marketing?
You’re probably overwhelmed by marketing options in a heavily saturated marketplace. Should you invest heavily in online ads or social media? What about traditional methods like billboards and flyers? And don’t even get us started on the dinosaurs: TV and radio commercials. It’s enough to make your head spin!
The beauty of vehicle wraps is that they offer a cost-effective way to reach a large, targeted audience. Vehicle wraps can be seen by literally millions of people every day, which means your brand will have a much better chance of being seen and recognized.
And you can essentially “set it and forget it.” Once your cars are wrapped, they’ll do all the work without you needing to think twice.
Remember – when it comes to marketing, reach is everything. You could have the most clever and well-designed ad in the world, but if no one sees it, it’s not going to do you any good.
This is where vehicle wraps really shine.
Vehicle wraps offer a great way to reach a large, targeted audience quickly and effectively. And because vehicle wraps have such broad exposure, you’re sure to get your brand noticed.
If you’re looking for marketing that stands out, creates a lasting impression, generates new business leads, and is a great return on your investment you need to invest in car wraps for your San Diego-area fleet vehicles. National Car Wraps can help!
Reach large, targeted audiences
Make your company vehicles work for you and turn them into traveling billboards for your company. That’s some smart -and powerful- advertising. The Outdoor Advertising Association of America estimates that around 62% of a consumer’s time is spent on the road. So meet your customers where they are!
And while your vehicles are parked outside homes and businesses, they’re acting like mini Google reviews. Think about it. If you go to check your mail and you see a neighbor has “Mr. Pool Guy” parked outside their home, you automatically consider that an endorsement -or review- from your neighbor. So next time you need your pool taken care of, who are you going to call? Why, Mr. Pool Guy, of course!
Whether on the road or parked at jobs around San Diego, research shows that in metropolitan areas, a wrapped vehicle has the potential to generate upwards of 50,000 impressions each DAY!
With that kind of marketing exposure, you can be confident that your vehicle wraps target local consumers every day, thousands of times a day, in exactly the area where you operate your business.
See a higher return for your investment dollar
Product Acceptance and Research, Inc. recently released a study that found that turning vehicles into mobile billboards with fleet wrapping resulted in a 107% increase in sales as compared to a 54% increase for static billboards. That’s nearly double the efficacy!
And with vehicle wraps, you’ll only incur that marketing cost ONCE. Remember, most repetitive advertising also comes with repetitive costs – for example, pay-per-click online advertising, or paying to print and mail flyers.
But you’re savvier than that! Purchasing a vehicle wrap today means returns on your investment for years to come! And THAT is smart and efficient marketing.
5 Reasons Your San Diego Fleet Needs Car Wraps
Better Than Billboards
Unlike other forms of advertisement that interrupt a potential customer’s activities -and views- wraps do not. This non-aggressive, environmental advertising attracts attention without disturbance.
Additionally, prospective customers will easily spot your message without feeling intruded upon, or substantially distracted from their activities. Consumers often respond best to advertisements that do not take an “in-your-face” approach and instead allow them to come to you.
Meanwhile, billboards are costly, obtrusive, and losing popularity with consumers. If you drive by a billboard, you spot it for just a second. But a wrapped vehicle driving on the road with you is visible much longer. Even more so when it’s parked nearby!
And a parked wrapped vehicle has something a billboard doesn’t – a stamp of approval. When you see a business’ fleet vehicle parked outside a neighbor’s home, you assume they provide great service. Why else would your neighbor hire them?
Vehicle graphics extend your services and brand’s voice to roads and neighborhoods across San Diego. When driving along the highways, through neighboring towns and cities, or even sitting in traffic, you are sure to attract the attention of more than 15,000 consumers every day.
For example, in a big metro area like San Diego, car wraps are an unbeatable advertising strategy for businesses!
Because of the high amount of impressions your wrapped vehicle garners, vehicle wrap advertising often results in a much lower “cost per impression” return than other marketing tactics such as social media or traditional marketing.
Not to mention that most repetitive advertising also comes with a repetitive cost. But investing in a vehicle wrap (or a fleet of them!) today means returns on your investment for years to come. And THAT is savvy marketing.
After the market crash of 2008, many businesses pulled back on their advertising budgets. However, businesses with fleet-wrapped vehicles continued to gain traction over their competitors who did not have wrapped vehicles at their service.
You too can recession-proof your business with an affordable investment in fleet wraps today!
Protect Your Vehicles’ Values
Vinyl wraps actually protect the paint underneath! That’s right, an added benefit of a vinyl car wrap is that it is a protective cover as well as a stylish and impactful one.
You can protect your fleet vehicles and their original paint against chips, dings, scratches, and other things that could damage the surface or impact resale value down the road. And with a high-cost business item like a truck or van, protecting every penny of value is important for your bottom line!
National Car Wraps: A Brand You Can Trust
As a business owner, you want your company vehicles to send a clear message that when the customer chooses you, they’re choosing the very best. And as a car owner, you want to show you take pride in your car’s appearance. National Car Wraps knows how to send those messages. Get started today!
Frequently Asked Questions
How Much Does it Cost to Wrap a Fleet of Vehicles?
Generally, a typical wrap on a small truck can start at $1,500. If you’re looking for a full wrap on a larger truck with multiple customizations, it could run you up to $5,000. The only way to know for sure is to get an estimate! You can click our Get A Quote button to get started.
A major determining factor in how expensive your fleet vehicle wraps will be is the complexity of the application. Increased labor or complexity adds to the cost of having your wrap installed.
Similarly, a four-door crew cab will likely require more material than a two-door cab, so the price will probably also be higher. However, you can cut costs if you opt for a partial wrap on a larger vehicle.
How Do I Coordinate Fleet Wraps Across Multiple States?
Fleet managers are often tasked with the labor-intensive job of coordinating consistent fleet vehicles across the country. National Car Wraps make this process simple.
First, you’ll connect with our experienced design team to develop the best vehicle wraps and graphics for your needs and budget. Our experienced designers understand the best ways to maximize vehicle ad space to create clear messaging.
Next, we will print the design on high-quality vinyl. Some fleet managers have their own in-house wrap team who will take over from there, or we can ship the wraps to our network of installers in the markets where your vehicles are. All you need to do is get your vehicles to the local drop-off, then wait for installation!
Can You Help Design Business Fleet Graphics?
Yes, we absolutely can. Designing graphics for a 3-D object like a vehicle differs from designing for a traditional billboard, flyer, or web graphic.
Our design team can help you start from scratch or modify existing designs and logos to fit best on the vehicles in your fleet. We’ll help you maximize impact and budget to get your desired results.
How Do You Design Fleet Wrap Branding For Various Sized Fleet Vehicles?
Some fleets have a variety of vehicles. For example, you may have sedans, vans, and even trailers that all require consistent wrapping and branding.
Our design team has all the experience necessary to adapt designs to fit your needs. Consistency and quality are the keys to fleet branding success, and we know how to get that done.
What’s the Difference Between Full and Partial Wraps?
Despite their appearance, most vehicle wraps are not manufactured as a single piece. Instead, they come in several pieces, each designed for different panels and parts of the vehicle body.
A full wrap covers the entire paint job on every portion of the truck, whereas a partial wrap only covers a portion of the vehicle, usually the rear and/or the tailgate.
As you might expect, a full wrap requires more material than a partial and additional labor. Therefore you can assume a higher price point when considering a full wrap.
Some businesses also opt for smaller graphics, also known as decals, to get their messaging across in a more cost-effective manner. We are equipped to help with whatever your needs are! Contact National Car Wraps for a quote today.
Ready, set, wrap!
Contact us and we’ll give you a quick quote for your beautiful wrap job.
Our graphic designers will create a custom design for your fleet or cars.
Set up vehicle delivery at any of our installation facilities across the US.
Come pick up your new wheels, covered with your brand!