Phoenix Fleet Wraps
Phoenix is the hardest climate in the country on a vehicle wrap, and the hardest on getting one back off again. We wrap and re-wrap fleets across the Phoenix area, and we will tell you upfront what five years of desert sun does to vinyl — and what the removal is going to cost you.
In Phoenix, Taking The Old Wrap Off Can Cost More Than The New One
The desert sun is the single biggest factor in what a fleet wrap project costs in the Phoenix area — and it usually shows up at the end of a wrap’s life rather than the beginning.
After years in that kind of heat, vinyl stops behaving like vinyl. The wrap bakes onto the vehicle. Instead of lifting away in sheets the way a wrap should, it comes off in small brittle pieces, and every one of those pieces has to be worked off by hand. On a fleet that has been sitting in Phoenix sun for five or more years, that is many additional hours of labor that have nothing to do with the new graphics.
Which leads to the thing almost every quote request gets wrong. Customers focus on the cost of installing the new wrap without realizing that removing the old one can sometimes cost more than the new installation itself. It is the line item to ask about first, not last.
Pro tip: if you are planning a rebrand on sun-aged vehicles, have us look at one or two of the oldest ones before the whole fleet is quoted. The condition of those wraps tells us what the removal across the rest of the fleet is realistically going to take, so the number does not land on you halfway through the project. Ask for removal to be scoped and priced as its own line.
A Solar Fleet Wrapped Around Its Own Workload
SunStrong Management runs solar service vehicles throughout the United States, including in the Phoenix area. On that project the graphics were the easy part. The constraint was availability — a solar company cannot park its service fleet while it waits to be branded.
So the work was split. Some vehicles were brought to our installers for installation; the rest were wrapped on-site, and which was which came down to the customer’s workload and what was actually free on a given day.
That is the pattern for any fleet too big to pull off the road at once: batches sized to what you can genuinely release, some at our end and some at yours, so the fleet keeps working while it gets branded. Our installers travel to the customer’s location to make the on-site half of that possible. If you want the detail of how a project like this is sequenced, see how fleet wraps work or price a job with the vehicle wrap pricing calculator.
How Much Downtime Will You Need For My Fleet Vehicles?
The quick answer: it depends on each individual project.
The longer answer: it depends on the factors listed below. Read on!
Plan Around Your Less Busy Season
It can be time-consuming to wrap your vehicles, especially large fleets, so proper planning is essential. Each extra moment your vehicle remains idle means that there is potential income being lost.
On the SunStrong fleet above, the vehicles simply were not all available at the same time — so the schedule was built around the ones that were, in batches, rather than asking a working solar operation to stand still.
Plan around your least busy time of the week, or the quietest time of the year for your fleet wraps. We can wrap vehicles over the weekends, or even late in the evening.
Pro tip: Ask us about installation during evening hours, weekend hours, or help designing graphics that are quicker to install.
Access
Access to your vehicles is by far one of the most important downtime factors.
The amount of vehicles that can be available per day must be determined beforehand to optimize downtime.
Pro tip: Ensure that your vehicles can be accessed as scheduled, or don’t schedule wraps – you’ll end up paying more for installers waiting around with no work.
Communication
Aligning your corporate responsibilities with local manager responsibilities is essential.
We’ve noticed an interesting dynamic between corporate head offices and local shop managers: the higher ups are keenly focused on branding the importance of maintaining a cohesive look on a national scale, but local shop managers are often laser focused only on staying ahead of their work schedules.
Taking 6 vehicles out of commission for a full day is a tough ask for a local manager that is running 20 plus house calls a day.
At National Car Wraps, we set up conference calls before every installation for large fleet vehicles to determine that everyone is on the same page regarding downtime needs.
Our priority is to get things done fast – and we get everyone on the table to make that happen.
Factors Affecting Fleet Wrap Costs
Vehicle Size
The size of the vehicle significantly impacts the cost. Larger vehicles like trucks or vans require more material and labor, increasing the overall price. Smaller vehicles like sedans or compact cars are generally less expensive to wrap.
Coverage
The extent of wrap coverage affects the cost. Full wraps, covering the entire vehicle, are more expensive than partial wraps or decals. However, full wraps offer the most comprehensive branding opportunity and can be more cost-effective in terms of impact per square foot.
Material Choice
Vinyl quality plays a crucial role in pricing. Premium brands like 3M and Avery Dennison, commonly used for fleets, offer durability but at a higher cost. For personal wraps, options range from standard (glossy, matte) to specialty finishes (satin, metallic, chrome), each with different price points.
Location
Labor rates vary by region, but in Phoenix the bigger regional variable is condition. Wrapping a clean, newer vehicle here costs what it costs anywhere; wrapping one that has spent five summers in Arizona sun means paying for removal first, and that is where Phoenix quotes separate from quotes in milder states.
Downtime
The time required for installation affects labor costs. Partial wraps or simple designs can be completed faster, reducing downtime and cost. However, complex designs or full wraps, while more time-consuming, often provide better branding results. Consider the balance between installation time and desired impact.
Costs vary based on specific project requirements. Contact us for a personalized quote tailored to your fleet’s needs.
Fleet Wraps Give You Some Of The Best ROI
A Phoenix fleet wrap will cost less money per exposure than many other kinds of advertising, and has a high marketing ROI (return on investment).
That’s because it’s a one time investment, then years of daily exposure without any additional monthly costs. The usual figure quoted is 5 – 7 years; in Phoenix sun, plan on the shorter end of that range and budget for the removal when the wrap is done.
- Visibility: Fleet wraps turn vehicles into mobile billboards, working every hour the vehicle is out. They stand out whether moving or parked, reaching more people than stationary ads.
- Consistency: Wraps provide constant impact without frequent updates. Even partial wraps with basic info offer massive branding potential.
- Longevity: Wraps protect vehicles from elements, extending their lifespan by shielding against sun damage, scratches, and dirt.
Reach out to National Car Wraps today to get your Phoenix wraps. Whether you’re looking for full fleet wraps, partial wraps, or decals, National Car Wraps is your go-to address!
