Hello Houston

Houston -the city with a handful of catchy nicknames- is known for many things. Did you know that recently it’s known for being one of the worst cities in the country for traffic?

So while that may not be welcome news for commuters, that can be GREAT news for a business looking to harness the power of fleet vehicle wrap marketing! Whenever your fleet vehicles are making their rounds doing deliveries, serving customers, driving through target areas, and parking at customers’ homes and places of business, you’ll be getting a major bang for your buck – in large part thanks to our unfortunate traffic.

Meanwhile, if you’re NOT adding vehicle wraps to your fleet, you’re missing out on a valuable opportunity to create brand recognition and market your business to potential clients throughout the city. Our expertly installed vehicle wraps look great, last well, and will turn your fleet vehicles into valuable marketing tools. You don’t want to miss out on this!

Down Town Houston
Why vehicle wrap marketing

Why Vehicle Wrap Marketing?

Marketing options can be overwhelming. Should you invest heavily in online ads? Stick with the tried and true traditional methods like billboards and flyers? What about the expensive options like TV and radio commercials? It’s enough to make your head spin!

The beauty of vehicle wraps is that they offer a cost-effective way to reach a large, targeted audience. Vehicle wraps can be seen by literally millions of people every day, which means your brand will have a much better chance of being seen and recognized.

And when it comes to marketing, reach is everything. You could have the most clever and well-designed ad in the world, but if no one sees it, it’s not going to do you any good.

This is where vehicle wraps really shine. Vehicle wraps offer a great way to reach a large, targeted audience quickly and effectively. And because vehicle wraps have such broad exposure, you’re sure to get your brand noticed.

If you’re looking for marketing that stands out, creates a lasting impression, generates new business leads, and is a great return on your investment you need to invest in car wraps for your Houston-area fleet vehicles. National Car Wraps can help!

Houston: Food Truck Heaven

While being known for traffic isn’t super appealing, H-Town has something much more delicious to brag about. It has become a hot spot for food trucks!
Houston boasts a broad variety of international residents along with strong local traditions of Tex-Mex and BBQ. These cuisines are well-suited to the food truck industry. Additionally, from residents’ tastes to regulatory terms, Houston happens to be a city where food trucks are profitable.

So if you are a food truck owner in Houston, you know that branding your trucks properly is a huge part of your marketing and advertising! At National Car Wraps, we wrap all kinds of vehicles to provide you with high-quality your business can rely on.

Food Truck Houston
Wrapped Car

Keeping Your Car Wrap Looking Great in Houston

Houston in the summer can really do a number on your car wrap’s quality and longevity. In this humid, subtropical climate, proper care can make a big difference in maintaining your vehicle wrap.

Don’t let the heat and humidity damage your vinyl this summer. Check out these tips to help you care for your car wrap – even in the southern heat.

Protect your wrap

You may have found ways to survive the hot, muggy summers. But what about your car wraps? Take steps to protect your vinyl wrap – instead of making the mistake of pushing its durability to the limit.

We recommend investing in a high-quality vinyl coating that provides UV protection for your vehicle design. A heat-resistant coating helps protect your car without changing the look or quality of your wrap’s design.

Hand wash your wrapped vehicle

Heat and humidity can make your wrap more prone to stretching and tearing, so avoid automatic car washes and instead opt to hand wash your vehicle. Brushes will pull at your wrap and hot water can cause warping. Thus we recommend against washing your vehicle during peak heat hours, too.

Instead, it is a smart move to regularly hand wash your vehicle in the cooler mornings or evenings. This can prevent the buildup of pollutants -which are heavier in the air during the summer- from sticking to your wrap and causing trouble. Simply wash your vehicle every two or three weeks or once you start to see dust or grime building up.

Give your car a quick rinse

Even if your car isn’t looking grimy, it’s a good idea to rinse it down with cool water on some of the hotter days of summer. A car wrap left in the sun can begin to warp and wrinkle over time. So, in between washes, take a moment or two to hose down your wrap for a little extra cool-down protection during the hottest part of the day.

Rotate your parking plans

We always recommend that you park your wrapped car out of direct sunlight, and preferably in a covered parking garage. However, for many car owners and businesses, that’s just not realistic.

So if you must park your wrapped vehicle out in the sun, make an effort to rotate your vehicle each time you park. This way, if some fading or warping does occur, it’ll be evenly dispersed.

Start with a quality vehicle wrap

The best way to protect your vinyl car wrap in Houston is to start with quality. And there are two popular material options when it comes to vinyl wraps: cast vinyl and calendered vinyl.

Cast vinyl is a much more flexible material that won’t crack as easily in the heat as calendered might. Opt for the best material selection for your location – in Houston, that means cast vinyl.

National Car Wraps: A Brand You Can Trust

No matter the industry, consumers want the reassurance that they’re getting the very best. In quality, service, and value. As a business owner, you want your company vehicles to send a clear message that when the customer chooses you, they’re choosing the very best. National Car Wraps knows how to send that message.

Get In Touch Today!

Vinyl Wrapped car
Wrapped Car

Houston Vehicle Wrap and Fleet Wrap FAQs

We’ve collected some of the most common questions about car wraps and fleet wraps in the Bayou City to help you get started:

Tell me about the vehicle wrap process.

Vehicle wraps, bus wraps, food truck wraps, and corporate fleet wraps all share the same process. This wrap process consists of three core phases.

The first is the graphic design phase, which involves getting accurate measurements of the vehicle, and finalizing the design of the printed graphics to be applied.

The second phase is the print production phase. This is when the graphic is printed and laminated (clear coated) to protect the vinyl from abrasions and the sun’s damaging UV rays.

The third phase is the actual installation. This is when the vinyl is expertly applied to your vehicle by a certified professional installer in Houston.
When necessary, there is also a fourth phase: the removal of vehicle graphics.

What is the difference between a partial and full wrap?

A full wrap typically covers the entire surface of the vehicle, including windows but not the roof. Roof wraps are largely unnecessary and are typically only installed on small passenger vehicles or on vehicles that are likely to be viewed from high-rise buildings.

Anything less than a full coverage wrap is called a “partial wrap”. A half wrap typically includes the full rear of the vehicle and halfway towards the front of the vehicle. The coverage is approximately 50% of the painted surface of the car. Meanwhile, a three-quarters partial wrap will usually include the rear of the vehicle and about 4-5 feet along the side of the vehicle’s painted surface.

There are all sorts of options from full wraps down to spot graphics. Our team can help you determine what’s best for your needs and budget!

If my vinyl car wrap is damaged can it be fixed?

It happens – vinyl wraps can get damaged. Whether by collision, vandalism, or other accidents, sometimes wraps need to be repaired.

Luckily, we can always replace damaged vinyl panels – after your vehicle is repaired by the auto body and paint shop, as needed. You typically won’t have to replace the entire vehicle wrap, especially if the damage is limited to certain areas of the vehicle.

Frequently Asked Questions

How Much Does it Cost to Wrap a Fleet of Vehicles?

Generally, a typical wrap on a small truck can start at $1,500. If you’re looking for a full wrap on a larger truck with multiple customizations, it could run you up to $5,000. The only way to know for sure is to get an estimate! You can click our Get A Quote button to get started. 

A major determining factor in how expensive your fleet vehicle wraps will be is the complexity of the application. Increased labor or complexity adds to the cost of having your wrap installed. 

Similarly, a four-door crew cab will likely require more material than a two-door cab, so the price will probably also be higher. However, you can cut costs if you opt for a partial wrap on a larger vehicle.


How Do I Coordinate Fleet Wraps Across Multiple States?

Fleet managers are often tasked with the labor-intensive job of coordinating consistent fleet vehicles across the country. National Car Wraps make this process simple. 

First, you’ll connect with our experienced design team to develop the best vehicle wraps and graphics for your needs and budget. Our experienced designers understand the best ways to maximize vehicle ad space to create clear messaging. 

Next, we will print the design on high-quality vinyl. Some fleet managers have their own in-house wrap team who will take over from there, or we can ship the wraps to our network of installers in the markets where your vehicles are. All you need to do is get your vehicles to the local drop-off, then wait for installation!


Can You Help Design Business Fleet Graphics?

Yes, we absolutely can. Designing graphics for a 3-D object like a vehicle differs from designing for a traditional billboard, flyer, or web graphic. 

Our design team can help you start from scratch or modify existing designs and logos to fit best on the vehicles in your fleet. We’ll help you maximize impact and budget to get your desired results.

How Do You Design Fleet Wrap Branding For Various Sized Fleet Vehicles?

Some fleets have a variety of vehicles. For example, you may have sedans, vans, and even trailers that all require consistent wrapping and branding. 

Our design team has all the experience necessary to adapt designs to fit your needs. Consistency and quality are the keys to fleet branding success, and we know how to get that done.

What’s the Difference Between Full and Partial Wraps?

Despite their appearance, most vehicle wraps are not manufactured as a single piece. Instead, they come in several pieces, each designed for different panels and parts of the vehicle body. 

A full wrap covers the entire paint job on every portion of the truck, whereas a partial wrap only covers a portion of the vehicle, usually the rear and/or the tailgate.

As you might expect, a full wrap requires more material than a partial and additional labor. Therefore you can assume a higher price point when considering a full wrap.

Some businesses also opt for smaller graphics, also known as decals, to get their messaging across in a more cost-effective manner. We are equipped to help with whatever your needs are! Contact National Car Wraps for a quote today

Ready, set, wrap!


Contact us and we’ll give you a quick quote for your  beautiful wrap job.


Our graphic designers will create a custom design for your fleet or cars.


Set up vehicle delivery at any of our installation facilities across the US.


Come pick up your new wheels, covered with your brand!