Houston

Why Vehicle Wrap Marketing?

The beauty of vehicle wraps is that they offer a cost-effective way to reach a large, targeted audience. Vehicle wraps can be seen by literally millions of people every day, which means your brand will have a much better chance of being seen and recognized.

And when it comes to marketing, reach is everything. You could have the most clever and well-designed ad in the world, but if no one sees it, it’s not going to do you any good.

This is where vehicle wraps really shine. Vehicle wraps offer a great way to reach a large, targeted audience quickly and effectively. And because vehicle wraps have such broad exposure, you’re sure to get your brand noticed.

If you’re looking for marketing that stands out, creates a lasting impression, generates new business leads, and is a great return on your investment you need to invest in car wraps for your Houston-area fleet vehicles. National Car Wraps can help!

Keeping Your Car Wrap Looking Great in Houston

Houston in the summer can really do a number on your car wrap’s quality and longevity. In this humid, subtropical climate, proper care can make a big difference in maintaining your vehicle wrap.

Don’t let the heat and humidity damage your vinyl this summer. Check out these tips to help you care for your car wrap – even in the southern heat.

Protect your wrap

You may have found ways to survive the hot, muggy summers. But what about your car wraps? Take steps to protect your vinyl wrap – instead of making the mistake of pushing its durability to the limit.

We recommend investing in a high-quality vinyl coating that provides UV protection for your vehicle design. A heat-resistant coating helps protect your car without changing the look or quality of your wrap’s design.

Hand wash your wrapped vehicle

Heat and humidity can make your wrap more prone to stretching and tearing, so avoid automatic car washes and instead opt to hand wash your vehicle. Brushes will pull at your wrap and hot water can cause warping. Thus we recommend against washing your vehicle during peak heat hours, too.

Instead, it is a smart move to regularly hand wash your vehicle in the cooler mornings or evenings. This can prevent the buildup of pollutants -which are heavier in the air during the summer- from sticking to your wrap and causing trouble. Simply wash your vehicle every two or three weeks or once you start to see dust or grime building up.

Give your car a quick rinse

Even if your car isn’t looking grimy, it’s a good idea to rinse it down with cool water on some of the hotter days of summer. A car wrap left in the sun can begin to warp and wrinkle over time. So, in between washes, take a moment or two to hose down your wrap for a little extra cool-down protection during the hottest part of the day.

Rotate your parking plans

We always recommend that you park your wrapped car out of direct sunlight, and preferably in a covered parking garage. However, for many car owners and businesses, that’s just not realistic.

So if you must park your wrapped vehicle out in the sun, make an effort to rotate your vehicle each time you park. This way, if some fading or warping does occur, it’ll be evenly dispersed.

Start with a quality vehicle wrap

The best way to protect your vinyl car wrap in Houston is to start with quality. And there are two popular material options when it comes to vinyl wraps: cast vinyl and calendered vinyl.

Cast vinyl is a much more flexible material that won’t crack as easily in the heat as calendered might. Opt for the best material selection for your location – in Houston, that means cast vinyl.

Houston Vehicle Wrap and Fleet Wrap FAQs

We’ve collected some of the most common questions about car wraps and fleet wraps in the Bayou City to help you get started:

Tell me about the vehicle wrap process.

Vehicle wraps, bus wraps, food truck wraps, and corporate fleet wraps all share the same process. This wrap process consists of three core phases.

The first is the graphic design phase, which involves getting accurate measurements of the vehicle, and finalizing the design of the printed graphics to be applied.

The second phase is the print production phase. This is when the graphic is printed and laminated (clear coated) to protect the vinyl from abrasions and the sun’s damaging UV rays.

The third phase is the actual installation. This is when the vinyl is expertly applied to your vehicle by a certified professional installer in Houston.
When necessary, there is also a fourth phase: the removal of vehicle graphics.

What is the difference between a partial and full wrap?

A full wrap typically covers the entire surface of the vehicle, including windows but not the roof. Roof wraps are largely unnecessary and are typically only installed on small passenger vehicles or on vehicles that are likely to be viewed from high-rise buildings.

Anything less than a full coverage wrap is called a “partial wrap”. A half wrap typically includes the full rear of the vehicle and halfway towards the front of the vehicle. The coverage is approximately 50% of the painted surface of the car. Meanwhile, a three-quarters partial wrap will usually include the rear of the vehicle and about 4-5 feet along the side of the vehicle’s painted surface.

There are all sorts of options from full wraps down to spot graphics. Our team can help you determine what’s best for your needs and budget!

If my vinyl car wrap is damaged can it be fixed?

It happens – vinyl wraps can get damaged. Whether by collision, vandalism, or other accidents, sometimes wraps need to be repaired.

Luckily, we can always replace damaged vinyl panels – after your vehicle is repaired by the auto body and paint shop, as needed. You typically won’t have to replace the entire vehicle wrap, especially if the damage is limited to certain areas of the vehicle.