Ordering fleet wraps is a big project, and one that needs to be done with the right planning and forethought. Here are five things you need to know before ordering fleet wraps:
1.Bring Your Team Together To Find Your True Higher Purpose – In Branding
With up to 70,000 impressions for a vehicle wrap every day, it’s important to understand that you don’t just want to slap your contact info on a shiny design and roll out 30 vehicles, wrapped up.
You need to take the time distill your true purpose and goals that you want onlookers to feel. When people see your vehicles, what do you want them to think? How do you want them to feel? What action do you want these passersby to take when they see your fleet on the road?
Take the time to bring your team together and develop a comprehensive branding strategy for your fleet. Make sure that everyone is on the same page, and then the design aspect will follow naturally.
2. Make Sure Your Wrap Company Is Using High Quality Vinyl
There are several types of vinyl wrap that you can consider for your fleet of vehicles. The best type of wrap for your fleet will depend on your specific needs and preferences. Here are a few factors to consider when selecting a vinyl wrap for your fleet:
Durability: Look for a vinyl wrap that is resistant to scratches, fading, and peeling, as it will be exposed to a variety of weather conditions and will likely be subjected to wear and tear.
Ease of installation: Consider a wrap that is easy to install, as this will save you time and money on the installation process.
Cost: Choose a wrap that fits your budget, keeping in mind that high-quality wraps may have a higher upfront cost but may be more durable and last longer in the long run.
Finish: Select a wrap that has the desired finish and look that you want for your fleet. Options include matte, gloss, and satin finishes.
Brand reputation: Research different wrap brands to find one with a good reputation for producing high-quality wraps. We like National Car Wraps – no surprises there – and for good reason: we have worked with national brands on fleets across the US, in multiple cities and states.
Some popular brands of vinyl wrap include 3M, Avery Dennison, and Oracal. It’s a good idea to compare different wraps and brands to find the best option for your fleet.
We most often recommend 3M, as they are a trusted brand that produces superior quality wraps for all applications and vehicles. For larger fleets, however, we will explore other materials depending on your budget considerations.
3. Use A Professional Installer
Installing a vinyl wrap on a vehicle is a complex process that requires a high level of skill and attention to detail. If you are not experienced with vinyl wrap installation, it is generally recommended to hire a professional to do the job.
Professional installers (pro tip: National Car Wraps is one of them!) have the necessary tools and equipment to properly install the wrap and ensure that it is applied evenly and without wrinkles or bubbles. They also have the experience and expertise to handle any challenges that may arise during the installation process.
If you decide to install the wrap yourself, be prepared for a time-consuming and potentially challenging process. You will need to carefully follow the manufacturer’s instructions and use the correct tools and techniques to apply the wrap. It’s important to take your time and be careful to avoid making mistakes, as any errors may be difficult or impossible to fix.
If you have a large fleet, and some vehicles are in difficult locations, we suggest resisting the urge to DIY! Call us to find a quality certified installer near you.
4. Invest In Quality Design Work
The best type of design for your fleet will depend on the specific goals and objectives that you have for your fleet. Don’t rush this step, or go cheap! Take the time to get it right.
Here are a few factors to consider when selecting a design for your fleet:
- Branding: If you want to use your fleet to promote your brand, consider incorporating your logo and brand colors into the design. This will help to establish brand recognition and create a cohesive visual identity for your business.
- Functionality: Think about the purpose of your fleet and how the design can support that purpose. For example, if you are using your fleet for delivery or transportation services, you may want to include contact information or a call to action on the wrap to encourage customers to use your services.
- Aesthetics: Choose a design that is visually appealing and that reflects the personality and style of your business. Consider the overall look and feel that you want to create with your fleet, and choose a design that aligns with that aesthetic.
- Audience: Consider your target audience and choose a design that will appeal to them. For example, if you are targeting a younger demographic, you may want to choose a more modern and edgy design, while a more traditional and sophisticated design may be more appropriate for an older audience.
Ultimately, the best design for your fleet will be one that urges the other viewers on the road to remember your brand and take the action to utilize your services or buy your products, so you want to STAND OUT the most you can with a sharp, bold design.
5. Plan Your Budget For The Cost To Wrap A Fleet
The cost to wrap a fleet of vehicles will depend on several factors, including the size of the fleet, the type of vehicle – car, SUV, or truck have different costs – the type of wrap being used, the complexity of the design, and the location of the installation.
On average, you can expect to pay between $2,000 and $6,000 to wrap a single vehicle, depending on the size and complexity of the wrap. So, if you have a fleet of 10 vehicles, for example, you could expect to pay between $20,000 and $60,000 to wrap your entire fleet.
Keep in mind that these are rough estimates and the actual cost may vary depending on the specific circumstances of your fleet. The location of your vehicles is also an important factor in costs – a wrap in California will cost more than a wrap in Texas, for example.
It’s also worth considering the long-term costs of wrap maintenance and replacement. If you choose a high-quality wrap that is well-maintained, it should last for 5 -7 years before needing to be replaced. This is much more cost-effective in the long run compared to traditional paint jobs, which may need to be redone every few years.
Contact us today for a custom quote on your fleet – we’ll be happy to help!
