When you’re working on wrapping a large fleet and you’ve got a lot of moving pieces across the country, you need to know that you’re plan will execute smoothly – or you’ll pay for double the work.
Here’s the 3 common mistakes you need to watch out for in your fleet wrap project.
1. Never Schedule Fleet Wraps During Your Busy Season
You may have the best marketing manager in the US, but just because you’ve designed an awesome fleet wrap doesn’t mean you need to start your fleet wraps right now.
Work closely with your local shop managers to find the quietest time of the year for your wrapping any group of vehicles.
If your fleet is busy and does not make it into the shop at the scheduled time, you can pay double the cost.
Installers block out their schedule and decline other jobs, so if we show up at your shop to install and we don’t get all the vehicles we were promised, then we’ll need to charge for that time. We also have to charge for the additional trip when we come back to get the rest of the job done.
If you schedule your wrap install during your busiest work season, you’re also hours those vehicles could be on a job, and the potential income they could be making. Scheduling your install in the slow season allows you to minimize the cost and potential loss of business while your fleet is being wrapped.
2. Don’t Invest In Full Wraps If You Don’t Have The Budget Or Time
Everyone thinks full wraps look awesome.
And they do.
But they create more downtime in your fleet, since it requires more time and work to install them.
And they cost more – it’s more material, and more labor. 3M or Avery Dennison wrap materials are quality materials, and they are expensive!
You can get double the amount of vehicles wrapped with partial graphics in half the time.
So weigh up the marketing benefits vs downtime. Or call us if you want a breakdown of how many vehicles we can do in one day, so you can plan your marketing accordingly. We do a lot of fleets wraps.
3. Don’t Use The Cheap Vinyl Materials
A lot of companies are looking to save money when wrapping a fleet. And that makes sense when you’re dealing with wrapping 500 vans and trucks.
But as you gather bids for your project, don’t just take the price at face value. You need to ask questions about the specific brand of vinyl wrap that your printer is using.
For example, 3M and Avery Dennison are known leaders in the industry, but you might hear of your vendor using something like Arlon, Teckwrap, or Vinyl Frog.
These materials might be just fine, but in our experience, some of these brands can be difficult to install (longer downtime for you) and hard to remove. Upon removal, they can leave behind a sticky residue that can be near impossible to clean off.
Ask questions about vinyl wrap brands – or drop us a message to learn more about some of the best – and worst – vinyl wrap materials out there.
