As the population of Charlotte continues to grow, nearing 1 million residents, this Southern city is the prime market for vehicle wrapping. If you’re a business owner here, you MUST be strategically using your fleet of vehicles to market and grow your business!
Meanwhile, if you’re NOT adding vehicle wraps to your fleet, you could be losing out on a valuable opportunity to create brand recognition and market your business to potential customers throughout the “Queen City” metro area.
At National Car Wraps, our expertly installed vehicle wraps look great, last well, and will turn your fleet vehicles into valuable marketing tools. You don’t want to miss out!
4 Reasons Your Charlotte Fleet Needs Car Wraps
Looking for a great reason to wrap your fleet of vehicles? Will you give you four!
Better Than Billboards
Unlike other forms of advertisement that interrupt a potential customer’s activities -and views- wraps do not. This non-aggressive, environmental advertising attracts attention without disturbance. Better to attract flies with honey than vinegar, right?
Additionally, prospective customers will easily spot your message without feeling intruded upon, or substantially distracted from their activities. Consumers often respond best to advertisements that do not take an “in-your-face” approach and instead allow them to come to you.
Meanwhile, billboards are costly, obtrusive, and losing popularity with consumers. If you drive by a billboard, you spot it for just a second. But a wrapped vehicle driving on the road with you is visible much longer. Even more so when it’s parked nearby! And with Charlotte’s 218 days of sunshine per year, your vehicles will be visible year-round.
Besides, a parked wrapped vehicle has something a billboard doesn’t – a stamp of approval. When you see a business’ fleet vehicle parked outside a neighbor’s home, you assume they provide great service. Why else would your neighbor hire them?
Vehicle graphics extend your services and brand’s voice to roads and neighborhoods across Charlotte. When driving along the highways, through towns and cities, or even sitting in traffic, you are sure to attract the attention of more than 15,000 consumers every day.
For example, in a big area like Charlotte with nearly a million and a half residents, car wraps are an unbeatable advertising strategy for businesses! Your reach is as broad – or as specific – as the market you select.
As US News Travel notes, “The best way to get around Charlotte is by car.” That’s because the city’s transit system isn’t as well-connected as in other major cities. Therefore, having your own set of wheels is the best way to navigate the Queen City. And a great way to advertise!
Make your company vehicles work for you and turn them into traveling billboards for your company. That’s some smart -and powerful- advertising. The Outdoor Advertising Association of America estimates that around 62% of a consumer’s time is spent on the road. So meet your customers where they are – out and about in Charlotte!
Because of the high amount of impressions your wrapped vehicle garners, vehicle wrap advertising often results in a much lower “cost per impression” return than other marketing tactics such as social media or traditional marketing.
Product Acceptance and Research, Inc. recently released a study that found that turning vehicles into mobile billboards with fleet wrapping resulted in a 107% increase in sales as compared to a 54% increase for static billboards. That’s nearly double the efficacy!
Not to mention that most repetitive advertising also comes with a repetitive cost. But investing in a vehicle wrap (or a fleet of them!) today means returns on your investment for years to come. And THAT is savvy marketing.
Protect Your Vehicles’ Values
Vinyl wraps actually protect the paint underneath! That’s right, an added benefit of a vinyl car wrap is that it is a protective cover as well as a stylish and impactful one.
You can protect your fleet vehicles and their original paint against chips, dings, scratches, and other things that could damage the surface or impact resale value down the road. And with a high-cost business item like a truck or van, protecting every penny of value is important for your bottom line!
Why You Should Choose Car Wraps vs. Paint for Your Charlotte Fleet
When you want to change your vehicle’s appearance, you can choose between car wraps or car paint. Both options allow you to outfit your vehicle with a new look, but there are some major differences between them. Check out these reasons that should be your deciding factors!
Vehicle wraps offer better quality than paint jobs. Especially if you’re going for a specific logo or design. Since car wrap designs are printed (versus hand or stencil painted), you can create literally any design. Meanwhile, paint jobs are more straightforward and are best for solid colors or very basic enhancements.
Meanwhile, a high-quality vehicle wrap is going to last longer and be easier to repair or replace than a budget paint job. If you want to change the look of your vehicle with paint, you’ll need to shell out major bucks or deal with fading and chipping.
Along with choosing wraps for their better quality, the affordable price tag is likely to sway you, as well. High-quality vehicle wraps provide an attractive finish for a reasonable cost, much lower than what you’d pay for a premium paint job.
Generally, paint jobs range between $3,000 and $10,000. Alternatively, car wraps typically cost $2,500 to $5,000, depending on vehicle size and customizations. And a low-cost paint job may not last as long as a vinyl wrap, and the repair costs can add up.
But the biggest factor, especially for fleet vehicles, is the flexibility of car wrapping. When you want or need to change the look of your car, vehicle wraps have a distinct edge over paint jobs.
If you choose to paint your car, you will need to repaint the entire vehicle to get a new look. Not to mention it’s often difficult and expensive to capture specific designs or effects -like your business logo- with paint.
Meanwhile with car wraps, unlike paint, you can easily swap out older vehicle wraps for new ones. This allows you to update your branding or style as needed on your fleet vehicles. Simply peel off the older wrap and apply a new one!
Not to mention that since car wraps are temporary, you can use them to change up the look of a car – even if it’s leased or financed.
Vehicle wraps have so many other advantages that make them an ideal choice for car owners and fleet managers alike, whether you’re looking to save money or showcase a one-of-a-kind design.
Maintaining Vehicle Wraps in Charlotte, NC
But in case of extreme weather, simply take steps to keep your vinyl wraps clean and covered whenever possible. You can also talk to your wrap installer about added coverage to protect your wrap from killer UV rays!
National Car Wraps: A Brand You Can Trust
No matter the industry, consumers want the reassurance that they’re getting the very best. In quality, service, and value. National Car Wraps provides expert-level attention to all our car wraps.
As a smart business owner, you want your company vehicles to send a clear message that when the customer chooses you, they’re choosing the very best. And as an individual car owner, you want to show you take pride in your car’s appearance. National Car Wraps knows how to send those messages.
READY TO GET STARTED? REQUEST A QUOTE TODAY!
Frequently Asked Questions
How Much Does it Cost to Wrap a Fleet of Vehicles?
Generally, a typical wrap on a small truck can start at $1,500. If you’re looking for a full wrap on a larger truck with multiple customizations, it could run you up to $5,000. The only way to know for sure is to get an estimate! You can click our Get A Quote button to get started.
A major determining factor in how expensive your fleet vehicle wraps will be is the complexity of the application. Increased labor or complexity adds to the cost of having your wrap installed.
Similarly, a four-door crew cab will likely require more material than a two-door cab, so the price will probably also be higher. However, you can cut costs if you opt for a partial wrap on a larger vehicle.
How Do I Coordinate Fleet Wraps Across Multiple States?
Fleet managers are often tasked with the labor-intensive job of coordinating consistent fleet vehicles across the country. National Car Wraps make this process simple.
First, you’ll connect with our experienced design team to develop the best vehicle wraps and graphics for your needs and budget. Our experienced designers understand the best ways to maximize vehicle ad space to create clear messaging.
Next, we will print the design on high-quality vinyl. Some fleet managers have their own in-house wrap team who will take over from there, or we can ship the wraps to our network of installers in the markets where your vehicles are. All you need to do is get your vehicles to the local drop-off, then wait for installation!
Can You Help Design Business Fleet Graphics?
Yes, we absolutely can. Designing graphics for a 3-D object like a vehicle differs from designing for a traditional billboard, flyer, or web graphic.
Our design team can help you start from scratch or modify existing designs and logos to fit best on the vehicles in your fleet. We’ll help you maximize impact and budget to get your desired results.
How Do You Design Fleet Wrap Branding For Various Sized Fleet Vehicles?
Some fleets have a variety of vehicles. For example, you may have sedans, vans, and even trailers that all require consistent wrapping and branding.
Our design team has all the experience necessary to adapt designs to fit your needs. Consistency and quality are the keys to fleet branding success, and we know how to get that done.
What’s the Difference Between Full and Partial Wraps?
Despite their appearance, most vehicle wraps are not manufactured as a single piece. Instead, they come in several pieces, each designed for different panels and parts of the vehicle body.
A full wrap covers the entire paint job on every portion of the truck, whereas a partial wrap only covers a portion of the vehicle, usually the rear and/or the tailgate.
As you might expect, a full wrap requires more material than a partial and additional labor. Therefore you can assume a higher price point when considering a full wrap.
Some businesses also opt for smaller graphics, also known as decals, to get their messaging across in a more cost-effective manner. We are equipped to help with whatever your needs are! Contact National Car Wraps for a quote today.
Ready, set, wrap!
Contact us and we’ll give you a quick quote for your beautiful wrap job.
Our graphic designers will create a custom design for your fleet or cars.
Set up vehicle delivery at any of our installation facilities across the US.
Come pick up your new wheels, covered with your brand!