We’ve wrapped hundreds of trucks. There’s a lot of specifications in the differences in every year, make, and model of trucks on the road and most of those details affect the price of wrapping a truck.
Let’s take a look at all those factors will affect pricing.
What Is A Truck Wrap?
A truck wrap is a large piece of vinyl that is applied to the surface of a vehicle. Wraps can be applied to all types of vehicles, but they are most commonly seen on buses, vans, and trucks.
Because trucks are used by so many businesses, truck wraps are an excellent way to advertise. They provide a mobile billboard that can be seen by thousands of people every day.
How Much Does It Cost to Wrap a Truck?
A partial truck wrap starts at as little as $590, and a full wrap will range from $3,000 to $5,000 and up.
Here’s a quick guide to the breakdown of cost in those numbers:
- Coverage on the truck: this is the biggest cost factor. More coverage means more printing costs, more vinyl, and more installation costs as the install team has more labor to get done.
- Quality of the printed vinyl: lower cost, off-brand, or small brand vinyl will cost less than higher end vinyl such as 3M or Avery Dennison. However, National Car Wraps only uses 3M vinyl because the quality is unmatched, and it will last much longer.
- Location of installation: labor time can be add up, especially on a full wrap. If you’re wrapping a vehicle in Los Angeles, it will cost more than the labor costs in Alabama, due to the higher costs of living and higher wages in LA.
As with all car wraps, the specific cost of wrapping a truck will vary depending on the size of the vehicle, and the specific model, do drop us a line if you’d like a quick quote.
If you’re on a tight budget but you need to get your branding on the road, get yourself some decals (partial wraps) ASAP. You’ll have your contact info and branding out there for a fraction of the cost, and then you can go with the full wrap later on.
Partially Wrapped Vehicles, Or Decals
If you’re looking for a more affordable option, you may want to consider partially wrapping your vehicle. Partial wraps start at around $590 and only cover a portion of the vehicle, such as the hood, roof, door, or trunk – or all of the above.
Partial vinyl wraps are a great way to get the look of a full wrap without the cost. They are also much easier to remove than full wraps, so you can change your design more frequently if you want.
Partial vs. Full Car Wrap Cost
The cost of a partial wrap is typically half that of a full wrap. However, it is important to keep in mind that a partial wrap will not provide the same level of coverage and branding power as a full wrap.
If you’re looking for maximum exposure, a full car wrap is the way to go. But if you’re on a budget, or if you just want to test out the waters, a partial wrap is a great option.
If you are wrapping a fleet of vehicles, and you have a specific budget and timeline, partial wraps may make the most sense since they will cost less per unit, PLUS you can get each wrap done much quicker at each location because there’s less labor involved.
Professional vs DIY vinyl wrap prices
If you’re handy with a paintbrush (and hairdryer…), you may be tempted to try wrapping your own vehicle. However, we recommend leaving this job to the professionals.
DIY vinyl wraps can cost as little as $200, but they rarely look as good as a professional wrap. Additionally, if done incorrectly, DIY wraps can damage your paint job and void your warranty.
A professional installation will include all the important prep work, too. This includes carefully cleaning and detailing your truck to make sure the vinyl adheres properly. They’ll inspect the car to make sure the paint is in good condition and ready for a car wrap to be added.
If your truck has damage to the paint, a professional can help you understand what if any repairs need to be made to ensure the wrap adheres and won’t cause additional damage.
Car Wrap Cost vs. Paint Job
One of the main benefits of vinyl wraps is that they are much cheaper than a traditional paint job. A high-quality new paint job can cost upwards of $5,000, whereas a partial vinyl wrap will cost a fraction of that price.
Additionally, paint jobs are not nearly as durable as vinyl wraps. Vinyl wraps can last for up to 5 – 7 years with proper care, whereas many secondary paint jobs will begin to fade and chip after just a few years.
How Long Does A Wrap Last On A Truck?
Vinyl wraps are designed to withstand the elements and last for 5 – 7 years with proper care. However, there are a few things you can do to extend the life of your wrap.
First, avoid washing your vehicle with harsh chemicals. Second, park in the shade whenever possible to prevent fading. Finally, wax your vehicle regularly to protect the vinyl from UV damage.
Is A Truck Wrap Worth It For My Business?
If “because they’re super cool” is not a good enough reason for you, we’ve got a few more to share. From marketing to changing up the look and dynamic of your truck, or adding a layer of protection to the body of your vehicle, wraps have a ton to offer.
But since there isn’t just one more important thing to consider with a truck wrap, here are our top three most popular reasons.
Marketing
If you’re looking for a cost-effective way to advertise your business, vinyl wraps are an excellent solution. Wraps are much cheaper than traditional paint jobs and last far longer. You can print just about anything on wraps – so complicated graphics and logos are an option!
Research has shown that advertising this way can really pay off. In fact, in the long run, you’ll spend more money on other less effective advertising methods. Car wraps can cost less than $44 per MILLION impressions!
Another mouthwatering stat: the average vehicle wrap gets 70,000 impressions (people looking at it) per day. Wow.
Variety
It’s not always about business. Want to change up the look of your vehicle with something eye-catching? Whether you want a solid color not easily available or a trendy pattern you spotted on some other vehicles, the options are limitless.
Additionally, vinyl wraps can be removed without damaging the underlying paint, so they are a great option for leased vehicles.
Protection
One of the huge benefits of a vehicle wrap is the extra layer of protection they provide to your truck’s original paint. The vinyl acts as a barrier, protecting the paint from chips and scratches from routine wear and tear.
After 5 years with a wrap on your truck, remove it to find pristine paint underneath! A terrific way to maintain your vehicle’s resale value.
Vehicle wraps provide your business with a great return on investment
One of the best things about vehicle wraps is that they provide your business with a great return on investment. A well-designed wrap will turn heads and attract new customers, which can lead to increased sales.
Therefore, when you’re considering the final price of getting your truck wrapped, remember that this is also a marketing expense. You may even be able to write off some of the total cost! Just be sure to choose a reputable company to do the installation.
Penny wise pound foolish – paying the price for cheap service
When it comes to wrapping your truck, it’s important to remember that you get what you pay for. Cheaper wraps may save you money upfront, but they will not last as long or look as good as a professional-grade wrap.
Professional installation means you won’t have to worry about damage, and you can rest assured that your partial or full wrap will last as intended because the install team took the time to get it right.
Be sure to ask your installer exactly which brand vinyl they are using, why they are recommend it, and the quality of their install team.
Bottom line: Is it worth it to wrap a truck?
If you’re looking for an effective way to advertise your business, vinyl truck wraps are a great option. They are cost-effective, durable, and easy to maintain.
However, it’s important to remember that quality comes at a price. Be sure to do your research and understand the material types and quality of your install team.
Looking to get started wrapping your truck or truck fleet? Reach out to our team of experts for design, installation, and estimates.
