Are Fleet Wraps Worth It?


May 11, 2022

Fleet Wraps - National Car Wraps
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Fleet wraps are a great way to market your business. They are eye-catching and can be very effective in getting your message across. So as we dive into all things “fleet wrap”, consider if you can afford NOT to invest in this modern form of business marketing.

To help you better understand the ins and outs of fleet wrapping, we had our experts pull together everything you need to know to make an informed decision about whether or not they are right for your business.

What is a car wrap?

A car wrap, also known as a vinyl car wrap or vinyl wrap, is a large vinyl graphic or decal that is applied to the exterior of a vehicle. Car wraps can be printed in one solid color, multiple colors, or with logos and designs. They can be applied to any type of vehicle, from cars and trucks to vans and buses.

The process of having a vehicle wrapped is typically handled by a professional who can account for quality printing and application. This ensures the best finish and longest-lasting results.

Is it cheaper to paint or wrap a car?

The cost of fleet wraps will vary depending on the size of the vehicle and the complexity of the design. In general, fleet wraps are more expensive than traditional paint jobs.

However, paint jobs do not typically allow for the flexibility wanted by businesses looking to advertise on their fleet vehicles. For example, even painting phone numbers on a vehicle could end up being a costly custom job.

Thus, overall, wrapping fleet vehicles is typically less expensive than painting when you consider the type of artwork and information necessary.

How much do car wraps cost?

Vehicle wraps usually cost between $2000 and $4000, depending on the size of the vehicle and the complexity of the design. For fleet vehicles, there’s a wide variety of uses.

Some companies may opt for a full vehicle wrap, including the windows. This is the most expensive option and is, therefore, best for smaller vehicles like cars and sedans. However, that’s not to say that you can’t fully wrap a larger vehicle like a pickup truck or a van.

Another option for larger vehicles is to apply partial wraps or decals to advertise business information (logo, phone number, etc.) without needing to wrap the entire vehicle.

Aren’t wraps meant for large companies with vehicle fleets?

Fleet wraps are typically used by businesses with large vehicle fleets, but they can also be used by individuals. For example, a small business owner with a fleet of delivery vans could have their vehicles wrapped to advertise their company name and phone number.

Alternatively, a sole proprietor may want to advertise their business on the main vehicle they use. This is popular, especially amongst services that travel to their client’s location.

Essentially, fleet wraps are a vital form of advertisement for businesses of all sizes, whether you have 3 vehicles or 300 representing your company.

What car condition is required?

Fleet wraps can be applied to any type of vehicle, regardless of its condition. However, it is important to note that fleet wraps will not cover up existing damage.

If your vehicle has significant damage, it is best to have it repaired before getting a fleet wrap. 

That’s because the vinyl wrap needs to adhere cleanly to the vehicle service to stay on. If that surface is damaged, or the paint is peeling, it compromises that bond.

How do vehicle wraps compare to other forms of advertising?

Vehicle wraps are a great way to advertise your business. They are eye-catching and can be seen by people all over town. Vehicle wraps are also very versatile, as they can be applied to any type of car or vehicle.

Unlike other methods of advertising, fleet-wrapped vehicles are mobile. They’ll get more attention and visibility than a billboard. And unlike an email or a flyer, you won’t just see it once and disregard it.

For example, if you have a pest control business and your vehicles are fleet-wrapped, every time one of your technicians goes out on a service call, their vehicle will be advertising your business. not just while they drive, but as they park outside of businesses and residences.

Neighbors will start to see and recognize your business, so when it comes time to call a pest control company, they’ll have your name in mind. And having seen your vehicles parked at neighboring homes, they’ll take that as a referral or recommendation. It’s a double win for marketing!

Do you need to have advertisements on car wraps?

No, you do not need to have advertisements on fleet wraps. But that also depends on what you think of as an advertisement.

Some businesses just want their business name, logo, and phone number. Others may want a slogan or additional graphics. You can put a lot of thought into how best to market your business through your fleet wraps.

Are vehicle wraps effective?

Fleet wraps are an incredibly cost-effective way of marketing businesses. But you don’t have to take our word for it! The stats and research back this up.

In fact, studies have found that just one vehicle wrap can generate between 30,000 and 80,000 impressions in a day. And in a survey, 98% of Americans indicated they notice media targeting vehicle drivers and passengers. 

Additionally, fleet wrap advertising can boost business name recognition 15 times more than other advertising media.

How do you maintain a wrapped car?

It is important to keep your fleet wraps clean so that they continue to look good. Vinyl wraps should be washed with a mild detergent and water every two or three weeks.

You should also avoid waxing or polishing wraps, as this can damage the vinyl wrap. Additionally, avoid car washes with things like power washers and brushes, as these too can cause damage.

When possible, park your vehicle in the shade, in a garage, or use a vehicle cover. The better you protect your vinyl wrap, the longer it will last.

How long will a fleet car wrap last?

Fleet car wraps typically last for three to five years. However, they can last longer if they are properly maintained.

While car wraps are a temporary solution (even if they last 5 or more years), this works out well for many businesses. It gives you the opportunity to update your design every 5-7 years to engage new audiences and customers.

How can you remove a car wrap?

If you need to remove your fleet wraps, you can do so by taking them to a professional wrap shop. Fleet wraps can also be removed at home, but it is best to consult with a professional before doing so.

When you have the professional who applied the wrap handle the removal, you are less likely to end up with any damage to the paint surface beneath the wrap. In fact, your car paint should be in great condition after having been covered for several years!

Is getting your car wrapped worth it?

Yes, getting fleet wraps is definitely worth it. They are eye-catching, durable, and can be very effective in advertising your business.

With all the benefits, you can see why car wraps and fleet wraps are growing in popularity as a top marketing method for businesses of all sizes.

Are there reasons why you shouldn’t wrap your car?

There are a few reasons why you might not want to get fleet wraps. First, fleet wraps are more expensive than traditional paint jobs.

Second, fleet wraps will not cover up existing damage. If your vehicle has significant damage, it is best to have it repaired before getting a fleet wrap, and that can get expensive.

Finally, like any vinyl car wrap, you will need to maintain your wraps to ensure they last a long time and stay in good shape.

How to find a reputable car wrap shop

When looking for a fleet wrap company, it is important to find one that is reputable and has a good track record. You can ask friends or family for recommendations, or you can search online for reviews.

Once you have found a few fleet wrap companies that you are interested in, be sure to ask them for quotes so that you can compare prices. Always ask if they have experience with fleet wrapping, as well.

For example, our team of car wrap pros understands that when it comes to fleet wraps, consistency and quality are of the utmost importance.

Bottom line: are fleet wraps worth it?

Yes, fleet wraps are definitely worth it. They are an affordable, cost-effective, attractive, and efficient way to advertise your business.

If you are looking for a way to make your business more visible, fleet wraps are a great option. Just be sure to find a reputable fleet wrap company so that you get the best results. Reach out to get started on wrapping your business fleet today!

Connect with a car wraps expert today!